Kicking off a brand-new year, the 52nd HKTDC Hong Kong Toys & Games Fair, 17th HKTDC Hong Kong Baby Products Fair and 24th Hong Kong International Stationery & School Supplies Fair, jointly organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd, opened today at the Hong Kong Convention and Exhibition Centre, running over four consecutive days. Highly international in scope, the three fairs are bringing together exhibitors and buyers from around the world, creating networking and business opportunities and helping to foster cross-regional trade cooperation.The Joint Opening Ceremony for the Toys & Games Fair and Baby Products Fair was held this morning, officiated by Hong Kong Special Administrative Region (HKSAR) Government Under Secretary for Commerce and Economic Development Dr Bernard Chan, HKTDC Executive Director Sophia Chong and HKTDC Toys Advisory Committee Chairman Bryant Chan.
Jenny Koo, HKTDC Deputy Executive Director, said: “The three fairs, themed ‘New Play for All’, cover three key areas: play, growth and creativity. As Asia’s flagship trade event of its kind, the Toys & Games Fair is tapping into the immense potential of the pop toy and collectibles market. This year, we have launched the new ‘Pop & Play’ pavilion. Open to both trade buyers and the public, the pavilion offers enhanced cross-sector business opportunities, facilitating collaboration and enabling interaction with fans and collectors of designer toys."
Ms Koo added: “The three fairs have attracted more than 2,600 exhibitors from 37 countries and regions, including new participants from Bangladesh, New Zealand and Norway, alongside returning exhibitors from Hong Kong, the Chinese Mainland, Asia-Pacific including ASEAN, the Middle East, South Africa, Europe and the United States, presenting a truly international lineup. The HKTDC has organised over 200 buyer missions from more than 40 countries and regions to attend and source products at the fairs. In addition to traditional distributors and importers, we have also invited major e-commerce platforms, importers, department stores, specialty retailers, retail chains and sourcing offices, creating new cross-regional and cross-sector opportunities for the industry."
Three fairs reveal multiple product trends
Several product trends are emerging from this year's exhibitors, pointing the way forward for the industry to gain a first-mover advantage. These trends include:
Pop culture and collectibles toys: The “kidult” and toy collecting markets continue to grow in popularity, injecting strong growth momentum into the toy industry. The “Pop & Play” pavilion brings together some 150 famous local and international IPs – including top names such as B.Duck, CardFun, CR7® LIFE, Hot Toys, LAURA, Moshow Toys, Play Bonito®, Room One, threezero, TUTU MOKEY and more. Some IPs will launch fair premieres and global limited-edition collectibles, including MOMOLAND's debut dolls (Booth: CH-F16); TUTU MOKEY collectible figurines and art sculptures limited to 100 and 88 pieces globally (Booth: CH-F05); CM Concepts Limited's Mazinger Z Playing Cards, limited to 1,500 sets worldwide (Booth: CH-G06); and Dongguan Manbo Brand Management Co., Ltd's Father Joka doll, limited to 100 pieces (Booth: CH-A16).
In addition, the Kidult World in Hall 3E will showcase toys catering to adults, including the popular NARUTO Collectible Metal Keychain (Booth: 3E-E13);
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