Organised by the Hong Kong Trade Development Council (HKTDC), the 38th HKTDC Hong Kong International Jewellery Show, the 8th HKTDC Hong Kong International Diamond, Gem & Pearl Show and the inaugural Simply Shopping Fest have all concluded successfully. The three public shows attracted more than 80,000 visitors appreciating and purchasing fine jewellery pieces, in addition to buying gourmet food and wine and household items. The concurrent events featured livestreaming sessions hosted by key opinion leaders (KOLs), offering more opportunities for exhibitors to showcase their products as well as creating a more engaging experience - covering shopping, leisure and entertainment - for the general public. The broadcasts received an enthusiastic response.HKTDC Acting Executive Director Sophia Chong said: "The two jewellery shows were open to the public this year, bringing local retail opportunities for exhibitors. We promoted an online-to-offline (O2O) shopping model through the KOL livestreaming sessions, with engaging sales techniques helping exhibitors to further promote their products. Following the encouraging feedback received, we will continue reinforcing cross-channel marketing to help exhibitors increase brand awareness, reach out to a wider customer base and grow their business."
Jewellery exhibitors acquiring new customers
J Ocean Pearl Jewellery Limited Director Jackie Leung and Marketing Director Lila Wong said their sales at the Jewellery Show were satisfactory, helped by using social media promotions to further extend their reach to new customer segments. "The KOL livestreaming session at our booth was an interesting way to interact with viewers, opening up new business opportunities and attracting more customers," they said.
Yvonne Pong, Director of Wing Hang South Sea Pearl Company Limited, shared that a new customer purchased a golden pearl necklace priced at more than HK$200,000. "Our sales have been encouraging. The shows attract many quality consumers with strong purchasing power," Ms Pong said.
Another exhibitor, Jignesh Donda, Director, Sheetal (Far East) Limited, said: "We showcased a variety of exquisite diamonds at the show, primarily focused on 0.30 to 0.50 carat diamonds, to cater to the preferences of local customers. The new Exhibition Centre MTR station makes it more convenient for exhibitors and visitors to get to the fairground. We've received a number of enquiries from customers and believe we will meet more new customers here."
Talented local jewellery designers gathered at the shows
As one of the highlight events this year, the 23rd Hong Kong Jewellery Design Competition continues to provide a platform for local talents to showcase their creative flair and to identify budding designers. The winning pieces were displayed at the twin jewellery shows.
The shows also provided a precious opportunity for young designers to interact with the public, while showcasing their creative talents and jewellery designs.
Fanny Yu, Group Project Director of Loupe, noted: "Loupe is a design incubation space founded by Chow Tai Fook Jewellery Group to nurture Hong Kong's young talents in jewellery-making and design. This is the first time we have participated in the Hong Kong International Jewellery Show. Around 20 young jewellery designers are with us here. Through this opportunity, they have acquired a deeper understanding of local consumers' needs. This will definitely help their career development."
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