The UK lingerie market size was estimated at USD 4.28 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2030. In terms of regional market for lingerie, the Europe is believed to have a strong fashion sense and particular emphasis on trends and styles. However, owing to the shift in cultural norms and attitude towards lingerie in societies across the region, including UK, there is greater acceptance and openness about body positivity, and acknowledging diverse nature of the beauty. The projected growth in UK lingerie market can be attributed to fashion conscious customers, high quality products offered by domestic as well as international companies that are also equipped by appealing aesthetics, change in attitude towards use of lingerie in users, rise in disposable income levels across communities and population, and influence of aspects such as social media, web and reality shows.The UK lingerie market accounted for 4.70% of the global lingerie market revenue in 2023. Often, customers buying a lingerie, consider factors such as breathability, style, fabric used in the making of the product and brand that has brought the product to market. The quality of the lingerie as generally measured on the basis of quality of fabric and other materials used in production, the elasticity offered by the elements such as lycra or popularly known as spandex, elegance and luxurious feel it offers, softness of material, aesthetic charm of the product. Common fabrics used in the development of intimate wear, especially lingerie are silk, cotton, lycra, lyocell, lace, organza, polyamide and more. The manufacturers and customers often prefer these fabrics as they provide characteristics such as resilience, capacity to hold shape, ability to draw off moisture, seamless blend between elegance and delicacy, and decorative details.
As the customers in UK value aspects such as innovative design, attention to details, aesthetic allure, the companies that are manufacturing lingerie are concentrating on the development of products that will be characterised by such liking and preferences of the customers. In addition, the increased availability of the data that provides improved insights regarding the factors such as customer behaviour, buying preferences is assisting designers and manufacturers to develop products aligned with the specific needs and inclinations of the customers.
Innovation in the industry has been at higher level where companies are constantly exploring novel opportunities in terms of product distinction and linked factors, which in turn supports them in creating larger demand. Specialty store, shopping centres, company outlets provide yet another aspect, which tend to lure the greater number of customers, assisted shopping experience. Moreover, availability of lingerie through online distribution channels has been attracting large pool of customers.
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