Video on Demand (VoD) is a system that permits users to select, watch, and listen to videos and audio content at their convenience with the help of Internet Protocol Television (IPTV) over broadband connection. Apple TV and Telstra T-Box are some of the most widely used video on demand services. IPTV service is responsible for converting television signals into computer data. Hence, IPTV provides information in IP format. So channels are programmed in IP format and the data is flowed to the television over a set top box or similar device that acts as a decoder. IPTV provides an extensive range of videos and accessibility to various devices, as well as enables users to control the time spent on watching videos.Have A Fresh Look @ [FURL=https://www.coherentmarketinsights.com/ongoing-insight/video-on-demand-market-1124]Click Here[/FURL]
Increasing adoption of digital media across the globe, attributed to the rising utilization of mobile devices and proliferation of high speed broadband connectivity, is driving growth of the video on demand market. For instance, in the U.S., digital media consumption is increased significantly due to the presence of leading digital media players such as Netflix, Hulu, Amazon, and Apple TV.
Video on Demand Market Taxonomy
On the basis of solution, the global video on demand market is segmented into:
Pay-Tv VOD
Over-The-Top (OTT) Services
Internet Protocol Television (IPTV)
On the basis of application, the global video on demand market is segmented into:
Entertainment
Education and Training
Network Video Kiosks
Online Commerce
Digital Libraries
On the basis of delivery technology, the global video on demand market is segmented into:
Transactional Video on Demand (TVOD)
Subscription Video on Demand (SVOD)
Near-Video on Demand (NVOD)
On the basis of end user, the global video on demand market is segmented into:
Academic and Government
Banking, Financial Services, and Insurance (BFSI)
Consumer Goods and Retail
Healthcare
Manufacturing
Hospitality
Telecom and IT
Media and Entertainment
Transport and Logistics
Emerging economies are expected to offer significant potential for market growth, owing to rapid development of internet connectivity enabled infrastructure
The U.S., Western Europe, Japan, and few emerging economies such as China, are striving to develop 5G infrastructure. For instance, in June 2017, China Academy of Information and Communications Technology, forecasted the combined expenditure of the three domestic network operators to reach around 46 billion in 2023. 5G technology is expected to reach commercialization by 2022, specifically in developed economies. This is further expected to boost the existing video streaming market over the forecast period, for both, enterprise and recreational purposes.
Major players operating in the global video on demand market include Alcatel-Lucent, Fujitsu, ZTE Corporation, Ericsson, Huawei Technologies, Akamai Technologies, Inc., Avaya, Level 3 Communications, AT&T, and Cisco.
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