WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world. The top ten most highly ranked campaigns and companies in the 2022 WARC Creative 100 are:

Compiled by WARC, the international marketing insights company, the Creative 100 (www.warc.com/rankings/creative-100) Ranking is produced by combining the results of the industry's most important global and regional creative award shows tracked throughout 2021. The awards tracked are determined by a worldwide industry survey and in consultation with the WARC Rankings Advisory Board (www.warc.com/rankings/about).

#1 Campaign: #wombstories for Bodyform/Libresse/Libra by AMV BBDO London

The most creatively celebrated campaign of 2021, #wombstories for feminine hygiene brand Bodyform/Libresse/Libra, used the power of storytelling to embrace the complexity and reality of womanhood. Whilst heartbreaking, the campaign by AMV BBDO London, is designed to tackle taboos and make women proud of their bodies.

Nicholas Hulley and Nadja Lossgott, Chief Creative Officers, AMV BBDO, said: "Wombstories has been our most profound and complex undertaking - both emotionally and technically. Daring to listen and dive into the darker side of people's experiences with their wombs and wrestling an octopus of a campaign with so many arms that all had to live up to our ambition of creativity and empathy. But complexity is worth it, to leave millions of people feeling understood and, in many cases, reach out to each other to finally share their womb stories."

In second place is True Name for Mastercard by McCann New York. The campaign demonstrated its support for the LGBTQIA+ community in the USA by launching the first payment product where people could feature their chosen name on their card. Third, is Donation Dollar, a campaign for Royal Australian Mint by Saatchi & Saatchi Melbourne, whereby a donation coin was created to support charities.

#1 Creative Agency: Publicis Milan

Up from third place last year, crowning agency Publicis Milan has four campaigns in the top 100: for Diesel (x2), Heineken and Barilla. AMV BBDO London follows closely behind with two campaigns, one for Macmillan Cancer support as well as the highest ranked #wombstories. Africa Sao Paulo is in third place with four campaigns for House of Lapland, SporTV, Folha de SP and Associacao Brasileira de Psiquiatria.

Bruno Bertelli, Global Chief Creative Officer, Publicis Worldwide, said: "Being ranked number 1 Agency of the Year in the WARC Creative 100 Ranking is testament to hard work, a proven model of data and creativity and the bravery of our people and clients. We continue to push each other to go further and be better and it is paying off. Congratulations to everyone at Publicis Italy.

#1 Creative Network: Ogilvy

Retaining its top spot for a second consecutive year is Ogilvy, with four agencies in the top 50 contributing points to its total, including DAVID Miami and DAVID Madrid both ranked in the top five. Publicis Worldwide and DDB Worldwide follow in second and third place respectively.

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