WARC Rankings - Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. The top ten most highly ranked campaigns and companies in the 2022 WARC Media 100 are:

Compiled by WARC, the international marketing insights company, the Media 100 (www.warc.com/rankings/media-100) is produced by combining the results of the industry's most important global and regional media award shows tracked throughout 2021. The awards tracked are determined by a worldwide industry survey and in consultation with the WARC Rankings Advisory Board (www.warc.com/rankings/about).

#1 Campaign: Undercover Avatar for L'Enfant Bleu by Havas Sports & Entertainment Paris

French child welfare association L'Enfant Bleu harnessed the power of Fortnite, the hugely popular video game, by creating an undercover in-game avatar enabling children to confide their concerns about abuse during lockdown. The impact of the campaign resulted in the French government working on solutions to turn video games into new ways to identify abused children.

In second place is Dogvertising for Pedigree by MediaCom Zagreb and Go2Digital Zagreb. The campaign delivered personalised advertising by DOOH technology based on dog detection. In third is Media That 'Eats' Pollution for Volkswagen by PHD London. To launch VW's first fully-electric vehicle, the ID.3, they painted OOH ads using a unique air purifying paint.

#1 Media Agency: MediaCom New York

With five highly placed campaigns in the top 100 for Ally, Uber, Walgreens and Duracell, MediaCom New York has stormed up the rankings to claim global pole position. Mindshare Shanghai is in second place with eight campaigns ranked. PHD London rises to third place, up from 40th, with two campaigns, including Media That 'Eats' Pollution ranked #3.

Sasha Savic, CEO, MediaCom US, said: "Topping the WARC Media 100 is a defining moment for MediaCom U.S., and we could not be more honored for the recognition.

Delivering transformative campaigns is all down to our amazing people working with some of the most ambitious marketers in the world. I am most proud that the #1 ranking comes from wins across our breadth of expertise, whether data creativity, content partnerships, gaming, or social impact. My sincerest thanks to every person at MediaCom in the U.S., our clients, and our partners. This one is all yours."

#1 Media Network: Mindshare

For a second consecutive year, taking top place is Mindshare, with seven agencies in the top 50 contributing to its tally of points. Hot on its heels and closing the points gap is MediaCom in second place and PHD Worldwide is in third, up from fourth.

Adam Gerhart, Global CEO, Mindshare, said: "The WARC 100 isn't just about a single awards show or one campaign - it's a celebration of being the best of the best and we're delighted to be recognised as the most creative media network in the world for the third year running! We couldn't do it without the unwavering energy of our teams and the liberating collaboration of our partners and clients, so thank you to everyone for helping us to continue to create media experiences that have an impact and change the world."

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