Before we delve into the answer the important question let’s go back into time a little. Back when internet was just starting out and marketers suggested every business to have a website. The suggestion was taken seriously and it didn’t take much long for thousands of business pages to spring up all over the internet. Thus started the journey of animated explainer videos.Well, as it was a new medium that everybody wanted to try a hand at, site creators thought it was okay to abdicate other important marketing practices such as quality design, customer experience, buyer psychology and other important factors. What resulted in was a plethora of boring looking homogenous sites.
Videos being created were low on quality. For eyes not trained to spot the difference between a good animated explainer video and a bad one it wasn’t a doable task. But soon marketers realised that quality matters a lot online as much as it does offline. The idea that even a website should look vibrant with a nicely made video slinked in. So, the vibrant digital landscape we see today has come a long way from the start.
The risk of repeating past mistakes need to be minimised in case of animated explainer videos. Marketers today are also yelling out the importance of a good explainer for businesses of all kind. So this this environment that’s mounting with pressure don’t rush in and create something fabricated and formulaic for your business. A wrong notion to be avoided that due to some successful stick figure explainers, quality can be compromised with thanks to some deceptive case studies. Companies think producing low quality videos for sophisticated products is ok. This is a very bad move because video content is rapidly growing medium and its prominence is increasing more rapidly.
Quality and cost are inter-related. You should seek for the best animated explainer video creation that totally comes under your budget but do not think that quality doesn’t matter. Check what techniques your competitors are employing and go for something that’s not been explored much. If you decide to handle the script and the voice over part yourself then it helps in cost-cutting considerably. Or maybe even push the project for some time until finances become a little stronger.
A few tips to help you measure the quality of your animated explainer video. Always look out highest quality of animation in your video as quality is a direct indicator of marketing objectives.