Once your freshly made explainer video is ready, it needs to fetch viewers. In order for it, your videos now need to be published somewhere. Animated explainer videos are web based. They are quite different from your regular ads they are not made to be aired on TV. So, have to be treated and marketed differently. Below are some of the places you can publish these videos:
- Create an official YouTube channel
Your personal YouTube channel is the perfect place for the first publication of your animated explainer video. It can be a great advantage to you if you already have a great number of subscribers on your channel. You can instantly secure views and your subscribers should have no problem sharing the video. If you’re a startup and don’t have an official channel then it’s advised to create one. It’s very important to building a brand name.
- Company’s Blog space
After the animated video has been published for the first time on your YouTube channel, your next step should be to publish it on your company’s blog. It’ll be a new post on your company’s blog that’s about the company itself. This is a more official step and furthermore, will be more advantageous for further publication.
- Place it on Company’s Facebook Page
The blog post about your animated explainer video can be shared on your official Facebook page. Instead, of your YouTube video link its better if you post your blog web URL. This is to be done keeping in mind the advantage it’ll be for your SEO performance. Social media exposure always gives a great impact on your search engine result position.
- Use Twitter
Another great mainstream social media is Twitter. Once you publish your animated explainer video here, that automatically provides the opportunity to be retweeted by the followers. That’s another publication advantage. Just as on Facebook, you can share the web blog URL and not the YouTube link. The tweets on Twitter are an affirmative sign for your SEO.
- Link it on Linked-In
Linked-In is used by industry professionals all over the world as a social network. If you’re a professional with a good relation network on Linked-In, then you can publish your animated video on Linked-In as well. This way there’s a good chance it will be found by people from the professional industry.
- Pinterest It
This is an optional option. Pinterest is rising on the social media circuit. Simply pin your animated video on your Pinterest account and it gives an opportunity of being repinned by thousands of users on Pinterest.
These are 6 simple and easy way to publish an animated explainer video on the internet, that’s sure to gain better exposure. But of course, there’s no ruling out the possibility of improvising and creating other publication technique.