Whey protein isolate is produced by separating whey component from milk and it contains over 85% protein. Whey protein isolate contains essential amino acids, low lactose levels, and does not contain fats and carbohydrates. It is easily digestible and provides health benefits such as promoting muscle growth, lowering blood pressure, aiding in weight reduction, and reduction of symptoms of depression and stress. Whey protein isolates are used in various applications such as nutritional supplements, cereals, pharmaceutical tablets, infant formula, ice cream, juices, bakery, and snack products.Market Dynamics
Growing health concerns among consumers about health and benefits of consuming whey proteins such as lowering cholesterol, boosting immunity, and reducing cardiovascular risks is driving growth of the whey protein isolates market size. Rising obesity rate is propelling demand for whey protein isolates as it aids in weight reduction by improving metabolism and helps in reducing fat tissue. According to World Health Organization, 39% of the population aged above 10 were obese in 2016 worldwide.
Furthermore, consumption of functional food and beverages is fuelling demand for nutraceutical ingredients such as whey protein isolates. According to Coherent Market Insights’ study, global nutraceutical ingredients’ market was valued at US$ 30.57 billion in 2016 and is expected to reach to US$ 57.46 billion by 2025. Manufacturers are launching various products containing whey protein isolates to cater to rising consumer demand.
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Key Players and Business Strategies
Key players operating in the global whey protein isolate market include Glanbia Nutritionals, Inc., MYFITFUEL, Optimum Nutrition, Inc., Hilmar Ingredients Inc., Davisco Foods International, Inc., Sports Nutrition Technology, AMCO Proteins, Clover Fonterra Ingredients Proprietary Limited, Agropur MSI, LLC, Arla Foods Ingredients amba, and Milk Specialties Global.
Players operating in the global whey protein isolates market are launching new formulations to increase their product portfolio and expand business. For instance, in April 2018, Kaged Muscle launched MicroPure Whey Protein Isolate. In February 2018, Glanbia Nutritionals launched BevEdge Whey Protein isolate A-220Win for citrus and berry flavored and high acid containing protein powder drink mixes. Furthermore, in December 2013, BiPro USA launched whey protein isolate in chocolate and French vanilla flavor.
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