The market has also experienced a high demand for rye-based and single- and double-malt whiskey rich in new flavors. Use of malt whiskey in cocktail formulation is anticipated to increase the demand further. The segment is predicted to experience a steady CAGR over the next few years. The overall whiskey market has witnessed a shift from branded and premium drinks to super-premium and high-end premium drinks produced by skilled craftsmen using traditional processes.

High-end premium segment is likely to witness considerable growth due to market consolidation and high-entry-barrier of new companies. However, a small customer base and high prices of these products may limit the segment growth. The U.S. whiskey market is proliferating in line with the increasing disposable income levels, which has resulted in rising demand for the premium-quality products, such as corn and malt whiskeys.

Whiskey Market Report Highlights

• Rising preference for high-quality craft whiskey over those provided by established brands owing to the distinct taste and flavors will drive the segment

• The whiskey market in North America has grown at a prolific rate over the past few years owing to consumer preference for conventional, locally produced drinks

• Pernod Ricard, Hotaling & Co., William Grant & Sons, and Diageo plc are the prominent companies in the global market

• Most of these manufacturers provide whiskeys produced from locally-grown grains, such as rye, barley, and wheat. The whiskey distilleries owned by these companies are majorly located in U.S. and Europe owing to the substantial demand

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