GB2GB is reporting on the disgraceful mis-representation by British media to a recent 'Press Release' suggesting in a detailed joint letter to the Treasury' by bosses from Tesco, Asda, Sainsbury’s, Morrisons, Aldi, Lidl, Waitrose, Iceland and Marks & Spencer saying that higher business taxes considered by the Government would make it “even more challenging” to keep prices down for shoppers already struggling with the cost of living.

In the absence of true and unbiased reporting by the media in the UK, GB2GB have looked at the details NOT produced in the reporting.

*To take the largest generator of profits from the British public as just one example of the others listed above, we have managed to find the following:

1/. Tesco: 22 February 2025 £2.22 billion (profit before tax)

2/ . Tesco: Reported a pre-tax profit of £2.29 billion for the year ending February 24, 2024, a 160% increase from £882 million the previous year.

The subsequent year (ending Feb 2025) saw an adjusted operating profit of £3.1 billion, a 10.6% increase, though statutory operating profit declined due to impairment charges.

3/. The projected cost for Tesco of the proposed new taxes is estimated to be around £250 million annually

4/. To demonstrate the abuse by large companies and the media that appear to support them, the average profit margin by supermarket groups in the UK since 2017 has increased from around 4% to an average in excess of 8%.

All at the expense of the British public, as the complaining supermarket group ironically and cynically said '“even more challenging” to keep prices down for shoppers already struggling with the cost of living"

*All the details shown above were sourced using AI - available to everyone online - Professional Journalists would however have access to more thorough access - but they have to use that access in the first place, if they already had but just 'forgot' to include it.

Hopefully at some point in time, genuine journalism reporting on political and commercial matters will be applied by any 'so-called non-partisan newspapers' such as the i newspaper, which unfortunately is frequently being picked on as a consistent reporter of biased news by GB2GB Click Here to date!

It took just one amazing gifted footballer Marcus Rashford with the help from initially 20,000 rising to 1 million to change a cynical previous government to change the Conservative party's mind on removing the £15 child food allowance in 2020, imagine how many other government decisions would be changed or at least modified adapted to something more acceptable.

True democracy at work, not once every 5 years, now daily if necessary?

There are possibly around 50,000,000+ posts daily on UK Facebook, as is common knowledge many of these by extremely angry people. It would be terrifying if a large number of the public became angry with A, The company causing that anger in the first place, and B, The British media that consistently put the needs of politicians and wealthy newspaper multi-millionaires first that allow this to happen daily.

Other alternatives are contacting Tesco direct by email registering you views - politely but firmly please:

Ken Murphy (Group Chief Executive Officer): ken.murphy@uk.tesco.com

Ashwin Prasad (Chief Commercial Officer): ashwin.prasad@uk.tesco.com

Pieter Kooyman (Head of Agency Relationships example of email format):pieter.kooyman@uk.tesco.com

We will be publishing the next 'campaign' very soon!