[FURL=https://www.industryarc.com/Research/2016-2024-World-Oolong-Tea-Market-Research-513332?utm_source=BriefingWire&utm_medium=PressRelease&utm_campaign=PaidPressRelease]World Oolong Tea Market[/FURL] size is estimated to be $346 million in 2019, growing at a CAGR of 4.3% during the forecast period 2020-2025. Oolong tea is derived from Camellia sinensis plant, and it is a traditional tea having its origin from China. Oolong tea consumption is increasing owing to the consumer awareness about the semi oxidized processing of Oolong tea that imparts various health benefits such as prevention from heart, tooth and bone diseases. Also, its relieving properties help to reduce the stress and anxiety level. Oolong is also known for its low caffeine content which makes it suitable to maintain the cholesterol levels. The shifting consumer preference towards healthier drinking is majorly driving the market growth. Moreover, innovation in its application is increasing its utilization in fortified food and beverage segment and also in nutraceuticals as dietary supplements which has a wide opportunity to grow in the future. Further, Oolong teas are produced in various flavors for end consumer owing to the increasing popularity of ready to drink oolong tea products for the forecast period 2020-2025.Key Takeaways
Conventional segment accounts for largest market share owing to its health benefits such as reducing stress and anxiety and enhancing the functioning of heart and bone
Fujian is anticipated to dominate the product segment owing to its rising demand and various health benefits such as preventing tooth decay and reducing obesity.
Powdered form segment is anticipated to be the fastest-growing for the forecast period 2020-2025 owing to the changing preference of consumers towards ready to drink tea
Food and Beverage accounts for the largest market share owing to the increasing health concern amongst people. Rising innovation in applications of tea flavor in frozen dessert and confectionary and dairy products is further augmenting segment growth.
Asia- Pacific is anticipated to dominate the Global Oolong Tea market owing to the increasing production and consumption among the emerging markets including China, Japan and India.
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World Oolong Tea Market Drivers
Increasing consumer awareness towards Oolong tea health benefits
The shift in consumer preferences towards healthy lifestyle needs is driving the World Oolong Tea Markets for the forecast period 2020-2025. Attributed to the rising consumer awareness on various health benefits of oolong tea such as obesity control, enhancing bone and dental health and relieving stress and anxiety is increasing the demand for the oolong tea products.
World Oolong Tea Market top 10 companies are Arbor Tea, Dilmah Ceylon, Joonktollee, Teas and Thes, R. Twining and Company Limited, Republic of Tea, Townshed’s Tea Company, The Hain Celestial Group, Bigelow Tea Company, DoseBiome
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