In the email titled "Toward a More Promising Future", Luke looked back on Yeahka's transformation over the past 10 years since its inception, sharing how the Company grew from payment focused business to a comprehensive 2B business solution provider with extended product offerings including SaaS, Fintech, and other; subsequently evolved to an ecosystem with recently added In-store E-commerce business that covers both 2B and 2C markets; finally successfully transformed into a "payment-based digital commerce ecosystem". Till now, Yeahka serves nearly 7 million active merchants, with its service covering over 800 million consumers and generates nearly 100 million daily payment transactions within its ecosystem.

To prepare for the increasing complexity and uncertainty of macro environment, Luke outlined Yeahka's future development blueprint in his letter, which is "upholding value creation principle, establishing strategic certainty and implementation certainty". He said that the Company's positioning and overall big picture strategy is getting clear and the Company's next steps will be the refinement of sub-strategy in the future. He also added that the strategy execution will be realized by strengthening corporate management, optimizing organizational mechanism, cultivating talents and leveraging scientific management methodologies.

In relation to the Company's recent focus on the In-store E-commerce business, Luke reiterated his confidence in Yeahka's entry into the local lifestyle market. According to Yeahka's 2021 interim report, the Company has served more than 10,000 merchants with its in-store e-commerce services, with over 1.42 million paying consumers and a GMV exceeding RMB71 million. In order to further strengthen its capabilities in local lifestyle services, the Company invested RMB100 million for 60% equity of Dingding Cultural Tourism (Chengdu) Co., Ltd., expanding the scope of the Company's in-store e-commerce business.

Full text of the 10th Anniversary Letter from Luke Liu, the founder and CEO of Yeahka

Title: Yeahka's 10th Anniversary Letter - Toward a More Promising Future

Happy New Year, colleagues of Yeahka!

In today's world where uncertainty has become a challenge, we need to keep reflecting ourself both in work and life. Thinking about the many moving pieces of the Company's businesses and what is happening with life, I want to take the opportunity to review the path we have all travelled together at this meaningful point in time, and to discuss how we should develop as a company going forward.

On this day 10 years ago, I moved to 1802 Chang Hong Building, filled with anticipation for starting the offline payment business.

In the following five years, my colleagues and I explored possibilities of various products in the offline payment space. However, the product/market fit was less than optimal, so we could only rely on the venture capital investments and hang on to our firm belief, that immerse opportunities lie in the offline payment space, to survive with strong will.

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