According to the report by Expert Market Research (EMR), the global yoghurt market attained a value of USD 58.22 billion in 2025. Driven by the increasing consumer awareness of health and nutrition, rising demand for protein-rich and probiotic food products, and the expansion of modern retail channels across emerging markets, the market is projected to grow at a CAGR of 6.00% between 2026 and 2035, reaching an estimated value of USD 104.26 billion by 2035.

Yoghurt is a fermented dairy product produced through the bacterial fermentation of milk. It is widely consumed due to its nutritional benefits, including high protein content, calcium, vitamins, and probiotics that promote gut health. Its versatility in consumption—as a standalone product, in smoothies, desserts, and culinary preparations—further reinforces its position in the global dairy market.

Yoghurt Market Trends

The yoghurt market is witnessing a significant shift towards functional and fortified variants, including high-protein, low-fat, sugar-free, and plant-based options. Probiotic-enriched yoghurts, aimed at improving digestive health and immunity, are increasingly popular among health-conscious consumers. Additionally, innovative packaging formats such as single-serve cups, squeezable pouches, and ready-to-drink bottles are enhancing convenience and appeal, particularly in urban areas and among younger demographics.

Plant-based and lactose-free yoghurts are emerging trends driven by the growing vegan population and increasing cases of lactose intolerance. Almond, soy, oat, and coconut-based yoghurts are gaining traction in North America, Europe, and Asia Pacific, offering opportunities for product diversification and market expansion.

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Drivers of Growth

The growth of the global yoghurt market is primarily propelled by rising health awareness and dietary shifts towards protein-rich and probiotic-rich food products. Increasing disposable incomes, urbanization, and the expansion of modern retail networks, including supermarkets, hypermarkets, and online grocery platforms, are further facilitating market growth.

Rising demand in emerging economies such as India, China, and Brazil, where dairy consumption is increasing, is also contributing significantly to market expansion. Furthermore, the popularity of yoghurt in the food service sector, including cafés, fast-food chains, and dessert outlets, is creating additional avenues for revenue generation.

Challenges and Opportunities

Challenges in the yoghurt market include fluctuating raw material prices, particularly milk, and regulatory constraints related to food labeling and health claims. Additionally, competition from alternative dairy products and plant-based beverages may affect growth in certain segments.

Nevertheless, these challenges present opportunities for innovation and product differentiation. Companies investing in organic, fortified, and functional yoghurts, as well as eco-friendly packaging solutions, are likely to gain a competitive advantage. Collaborations with e-commerce platforms and increased penetration in rural markets also offer promising growth prospects.