UK - Your Complete Guide To Search Engine Shopping Compiled by Digital NRG.

Search Engine Shopping is a very quick and easy way for consumers to make a purchase online. Does this mean that Search Engine Shopping is the correct route to market for suppliers and retailers? Is Search Engine Shopping relevant for low cost or high priced products? How easy is Search Engine Shopping to set-up and maintain? Will you see a return on advertising spend (ROAS) utilising Search Engine Shopping or is it a "loss leader" promotion to get shoppers to your website to be upsold and remarketed to?

Digital NRG, probably the UK's most experienced Search Engine Shopping agency, answers all of these questions and more.

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What is Search Engine Shopping?

Search Engine Shopping is the current name of the service that allows internet users and shoppers to search for products and compare prices. Previously the service has been called the uninspiring, but exact match keyword phrase "Search Engine Product Search", and was also once called "Froogle" which although a nice play on words of Search Engine and frugal, may have given advertisers the impression that people who use the service were solely looking for cheap deals and was not the marketplace for quality products at reasonable prices.

Search Engine Shopping displays images, brief details and review scores of relevant products to the search made by the potential customer. The images and Search Engine Shopping advertisements are placed above the natural search results.

Read more here: www.digitalnrg.co.uk/complete-guide-google-shopping/

Using a Search Engine 'Google' Shopping Agency

If managing your Search Engine Shopping campaigns is difficult for you or your business, maybe because of time restraints or limited knowledge or experience, then consider using an agency to create and manage your campaigns. A good agency will charge a small fee for the service. Compared to managing the campaigns "in-house" the Search Engine Shopping agency fees will be paid back in saved time and better results, normally making it a "zero cost" service.

Digital NRG has over 500 Search Engine Adword customers, many with Search Engine Shopping campaigns. We have a UK based team that are experts in creating and managing effective shopping campaigns. Our team has experience in campaigns for low-cost, high-volume products, high-price and low-volume products and unique or niche products. With local Account Managers throughout the UK, we can offer a professional, efficient and effective service tailored with a local and personal touch. Contact us directly on 0333 7000787 and one of the team will be . happy to help.