The first rule of Fight Club is don’t talk about Fight Club. And the first rule of the working world is don’t organize a meeting that could have been an email. The second rule is don’t “reply all” to an email unless the office is literally on fire and it’s the only way to get the message out. But, since that last one is pretty self-explanatory, we’re going to focus on not wasting people’s time with unnecessary meetings.

Before you decide whether to set up a meeting or send an email, ask yourself a few key questions. Firstly, are you going to do all the talking? If yes, then type it up and send an email. Is it a list of complaints regarding your shared office space? Send an email that people can ignore until they actually have time to focus on the breakroom fridge fiasco. Finally, is there a reason you need to speak to these people face-to-face? Ah, that’s a difficult one.

To make it easy for you, here are the four types of face-to-face meetings that are a must in today’s workplace.

#1. Project kick-off meetings

You need everyone in one room to kick off a project on the right foot. While it is possible that you could email an individual brief to everyone involved, wires could easily become crossed when the right people aren’t able to talk to and influence one another. It’s far better to have key decision-makers, project managers, and those with the technical abilities to make everything happen, all in one space. Yes, even if those people have to travel to be there. Pro tip: look into booking a central meeting space that is convenient for everyone, like venue hire in London rather than Suffolk or Surrey.

Project kick-off meetings are the best way to ensure the success of any new venture and they certainly couldn’t be compiled into an email thread.

#2. Project retrospective meetings

As important as project kick-off meetings are, so are the meetings that happen once a project has been concluded. A retrospective meeting is where the key people involved in a project – for example, the client, creative director, project...

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