Once a futuristic fringe element, marketing automation has seeped into mainstream practices and become an established fixture in many firms’ marketing departments. Marketing automation is here to stay. Estimates indicate the industry could be worth $7.63 billion by 2025, which means if companies want to avoid being left behind, they should be looking to adopt automation in their own marketing departments.

But what is marketing automation and how can it benefit your business? Here we explore four advantages of using automation in your marketing ventures. For more information on how automated marketing can benefit your company, as well as information on how to implement it, head to Digital Agency Milwaukee.

What is Marketing Automation?

Marketing automation is the catch-all term given to any automated solution or tool that performs marketing functions. Email automation, lead generation and targeted content all fall under the marketing automation umbrella, as does data entry and solutions to assist with up-selling and cross-selling.

How Can it Benefit My Business?

Automation is helping marketers maximize their time and increase the returns on their investments (ROIs) in several key ways:

Generate Better Leads

Through automation, marketing departments are able to track a potential customer’s journey through your site. Careful analysis of these movements allows marketing automation solutions to provide a detailed picture of how interested a potential customer is in your product or service and identify to a high degree of accuracy what their potential needs might be.

This allows...

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