A headshot is a close-up picture of a person, usually just their head and upper torso. It is normally taken by a professional photographer in order to be used for publicity purposes. The selected background of the picture as well as style of the photo, manner of dress and hair, and how it’s lighted will all be determined by the brand of the company, product, or idea the picture is intended to accompany.

Older Or Newer Isn’t Always Better Or Worse

Just because something is old doesn’t mean it’s better than something newer. It doesn’t mean it’s worse either. But it often means it’s stuck in a rut and that is bad.

An old company that’s been around for years or decades isn’t necessarily a bad thing but corporate cultures can become ossified and unable to adapt to changing circumstances. As new, younger companies rise up to challenge them, they may try to beat the old bull at their own game and unintentionally copy their unyielding approach to new techniques.

The best competitors, regardless of age, are the ones who can adapt to changing circumstances. When most people think of the legacy media they envision print or television, but some online news sites have been around long enough to qualify as legacy sites too – and pick up some bad habits from their pre-internet competitors.

One of those bad habits is too much advertising. Some sites flood you with it until all you want to do is escape. Another bad habit is sloppy or non-existent headshots on their corporate pages.

Professionalism Is Worth Paying For

Take a look at these book covers. Each author had to pay an artist hundreds of dollars to create the cover art before the book could go on sale and earn a single penny, but it was money well spent. Without knowing anything about the book you can instantly tell from the cover that it’s a sword and sorcery novel. You can usually tell who the main character is because they are standing front and center. You can also tell something about their enemies. It only takes about 1-2 seconds to make those observations and draw those conclusions.

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