The Price of Business Digital Network, through PriceofBusiness.com, has released a new article on the problems facing old and established news sites. The constant pursuit of advertising revenues have created an environment that people simply do not want to be exposed to. This has created unique opportunities for the plethora of independent news sites that were already thriving. This new article explains what's wrong with many news sites today and how independent sites are exploiting this to their advantage.According to the article:
"In the 'old days, the beauty of the Internet was the ease of getting a vast amount of information from numerous sources and different perspectives, without paying a penny for it. These sites made a living off of traffic and people interacting with advertisements prominent (but typically not obnoxious) on the sites. Big news sites are now waging a war on this very successful business model.
Many websites that readers have enjoyed for years are now being utterly destroyed by their efforts to procure subscribers. These efforts are turning people off of them and on to independent sites that are still eager to please their audience.
The following are a few examples of the most common techniques being deployed in order to make these sites successful, but are actually ruining them.
You Cannot See Anything But the Title Unless…
A long standing and very popular website for those in the media business was Adweek’s TVNewser. It is a mainstay for anyone interested in this industry. For years people enjoyed its authoritative and informative content for free. Now, they will do not let you see a single story unless you register, which means you are paying the price of unwanted emails selling subscriptions. Meanwhile, it will only let you read five articles a month. It appears most readers are not buying into these opportunities. Who wants to count the number of articles they read each month and then not be able to access a site any more until the next month? This approach will likely not increase their revenue, but actually damage their traffic. Many news consumers are now taking mental note of this practice and choosing not to comeback. Adweek is a major player in media, so it will not disappear overnight, but it is begging for competition for companies that will gladly give similar information at no cost and simply be ad supported.
READ THE REST OF THIS ARTICLE AT THE LINK BELOW:
priceofbusiness.com/big-and-old-news-sites-are-in-decline-while-independent-sites-flourish/
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