Social media marketing is a tried and true way to increase brand visibility and recognition. While there are several social networking sites that you’ll want to be an active member of, one that you don’t want to miss out on is Instagram. The site is the second most visited site in the world and boasts of more than 1 billion monthly active users.

If you don’t yet have a marketing strategy for Instagram, now is the time to create one! In this guide, we’ll cover everything you need to know to maximize your return on investment when using the social platform.

Start With an Attractive Instagram Profile

There’s a huge difference between a personal Instagram account and a business account. In fact, these accounts should look nothing alike! While you may have your own personal account on the platform, when building your business account, it’s crucial to separate the two.

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