Did you know that 44% of startups fail to make it past the four-year mark?

If you’re thinking about launching a startup, a stat like that can be very intimidating. That said, there are some things you can do to extend the life of your startup so that it doesn’t crash and burn.

Below you’ll discover three key factors that drive the growth of the most successful startups in the world. With the help of these tips, you should be able to create a company that’s built to last.

Let’s begin!

1. Don’t Forget to Pivot

If you want your startup to be successful, you should be open to ‘pivoting‘ if your current approach is yielding lackluster results.

Pivoting essentially means that you change the nature of your business.

This could mean that you cater to a different market, or that you change your product so that it performs a different function.

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